Xperia™ mini pro with slider keyboard

The 3” scratch-resistant, multi-touch glass screen features 3” scratch-resistant, multi-touch glass screen with 1GHz Qualcomm Snapdragon™ processor, and run the latest platform of Google’s Android™ – Gingerbread 2.3. Xperia™ mini and Xperia™ mini pro both integrate best-in-class imaging and display technology from Sony, including Reality Display with Mobile BRAVIA Engine Sony Ericsson Xperia™ mini pro – Key features

Ergonomic keyboard and smart functions for fast messaging
HD video and Reality Display with Mobile BRAVIA® Engine
Synch your email and view office documents safely on the go
Place up to 16 apps in the corners of your home screen
Over 150,000 apps on Android Market™

Sony Ericsson Xperia™ mini pro and Xperia™ mini with HD will be available globally in selected markets from Q3

Xperia™ mini worldsmallest HD video recording smartphone

Sony New Xperia™ mini – the world’s smallest HD video recording smartphone, powered by a 1GHz Qualcomm Snapdragon™ processor, and run the latest platform of Google’s Android™ – Gingerbread 2.3 it features Reality Display with Mobile BRAVIA® Engine and HD video recording (720p). Sony Ericsson Xperia™ mini – Key features

World’s smallest Android™ smartphone with HD video recording
Reality Display with Mobile BRAVIA® Engine
Place up to 16 apps in the corners of your home screen
Over 150,000 apps on Android Market™
Facebook inside. Keeping your friends closer

Xperia PLAY with More than 60 games

Xperia Play

The world’s first PlayStation® Certified smartphone now launching to first markets
More than 60 games available within the first week, including top franchises Assassins Creed, Need for Speed and The Sims
Original PlayStation® titles available for download exclusively on Xperia™ PLAY
Partnerships with over 20 publishers as well as middleware companies Unity

Press Release
London, April 1, 2011 – Sony Ericsson Xperia™ PLAY, the world’s first PlayStation® certified smartphone, is now on sale in shops in the UK, Germany, Netherlands, Austria, Switzerland, Sweden, Norway, Denmark, Russia, Hong Kong and Taiwan with further availability in an additional 6 markets over the next 2 weeks. The Xperia™ PLAY launches with more than 60 games from the industry’s biggest content providers including Sony Computer Entertainment, Gameloft, Electronic Arts and Glu Mobile. The range of games available to download at launch is a combination of original PlayStation® titles, well known 3D titles that take the full advantage of the graphical capabilities and controls of Xperia™ PLAY as well as popular casual games all optimized for the unique game pad.
Sony Ericsson has formed partnerships with over 20 developers from big publishers to independents, from middleware providers Havok and Unity to engaging Android developers, to ensure a steady flow of new titles for Xperia™ PLAY. Some of the highlights include:

Assassins Creed Altair’s Chronicles HD – One of the most popular gaming franchises, with action, puzzles and stealth gameplay set in the Middle East of the Crusades
Need for Speed – Grab the wheel of the fastest, hottest, and most powerful cars in the world. One of the most successful video game franchises of all times.
Tom Clancy’s Splinter Cell – The latest instalment in this key franchise. Special Forces operative and renegade Sam Fisher returns to fight a corrupt secret agency.
Dungeon Defenders Second Wave – Stunning graphics, intense gameplay and exclusive on Xperia PLAY.
Gun Bros – Choose your weapon and join the ‘Freakishly Rugged’ action heroes Percy and Francis Gun as they take on a terrifying menagerie of alien beings.
Galaxy on Fire 2 – Escape into space with hours of deep gameplay and mind blowing graphics in this space exploration game.
Guns ‘n’ Glory – You lead a gang of bandits in this popular and award-winning casual tower defence game with a hilarious western theme.
Worms – Send your worm platoons into battle in this award-winning turn-based strategy game.
Zenonia 2 – The lost memories – Classic and popular RPG. Numerous quests following an epic storyline.
Backstab – An epic 3rd person pirate adventure that incorporates intense sword fights and other dynamic combat modes. Launching on April 14th exclusively on Xperia™ PLAY.
N.O.V.A.2 – Awesome graphics and intense multiplayer gameplay. This First-Person Shooter makes its Android debut exclusively on Xperia™ PLAY.

In addition Sony Ericsson is happy to confirm that Asphalt 6 – the latest instalment of one of the leading and top-selling racing games will be available for free exclusively on Xperia™ PLAY.
The games are downloadable via the “Xperia™ PLAY launcher”, an application that is activated by sliding open the gamepad. The “Xperia™ PLAY launcher” recommends games and enables consumers to search for top titles optimised for Xperia™ PLAY on Android market.
There is also a range of PlayStation® original games available at launch (in select markets initially). These are comprised of a pre-install of the PS One classic Crash Bandicoot®* and a further 5 PlayStation® original games available to download via the PlayStation® Pocket application in Xperia™ PLAY
Appendix: Games available within the first week of launch:
Bruce Lee Dragon Warrior from Digital Legends (pre-installed)
FIFA 2010 from EA Mobile (pre-installed**)
Sims 3 from EA Mobile (pre-installed**)
Star Battalion from Gameloft (pre-installed**)
Tetris from EA mobile (pre-installed**)
Asphalt 6 from Gameloft (free to download)
Dungeon Defenders: Second Wave from Trendy Entertainment
Galaxy on Fire 2 from Fishlabs
Assassins Creed from Gameloft
Need for Speed SHIFT from EA Mobile
Worms from EA Mobile
Nova 2 from Gameloft
Modern Combat Black Pegasus from Gameloft
Guns n Glory from Handygames
Reckless Racing from Polarbit
Real Football 2011from Gameloft
Gun Bros from Glu Mobile
Racer Luma from Arcade/Unity
Cordy from SilverTree Media
Aporkalypse from Handygames
Brothers in Arms Global Front from Gameloft
Guerrilla Bob from Angry Mob Games/Unity
Let’s Golf 2 from Gameloft
Zenonia 2 from Gamevil
Cyberlords from Handygames
Guitar Hero™ Warriors of Rock Mobile from Glu Mobile
Age of Zombies from Halfbrick Studios
Spectral Souls from HyperDevBox Japan
Splinter Cell Conviction from Gameloft
Air Attack from Art in Games/Unity
Armageddon Squadron from Polarbit
Uno from Gameloft
InfeCCt from Handygames
Spiderman total Mayhem from Gameloft
Millionaire City from Digital Chocolate
Avatar from Gameloft
Raging Thunder 2from Polarbit
Homerun Battle 3D from Com2us Games
Aftermath XHD from Jakyl
I Must Run from GameLion
Baseball Superstars 2011from Gamevil
Ground Effect Pro from Jakyl
ZeNonia from Gamevil
Super KO Boxing 2 from Glu Mobile
Farm Story from Team Lava
Wave Blazer from Polarbit
Soccer Superstars from Gamevil
Battle Bears from Skyvu
Tower Blocks New York from Digital Chocolate
Super Dynamite Fishing from Handygames
Iron Sight from Polarbit
Toonwarz from Polarbit
Restaurant Story from Team Lava
Escape from AMA
Raving Babies from AMA
Bakery Story from Team Lava
Denki Blocks! Deluxe from Jakyl
Rollercoaster Rush from Digital Chocolate
PlayStation original games:
Crash Bandicoot® from Sony Computer Entertainment Inc.
Cool Boarders 2 from Sony Computer Entertainment Inc.
Destruction Derby from Sony Computer Entertainment Inc.
Jumping Jack Flash from Sony Computer Entertainment Inc.
MediEvil™ from Sony Computer Entertainment Inc.
Syphon Filter™ from Sony Computer Entertainment

Sony Ericsson steps up a gear with new marketing and communications chiefs

March 8, 2011, London, UK – Sony Ericsson is announcing that Cathy Davies will assume the role of Global Head of Communications and PR following the announcement last week that Aldo Liguori will be stepping down from the post. Steve Walker, currently acting Head of Marketing is confirmed as the new Global Head of Marketing. Both roles are effective from the 1st March. The new appointments underpin the company’s strategy to take a leadership position in the Android market with its popular range of Xperia smartphones. In recent months, this strategy has seen the company make significant steps to develop its online presence and launch game changing propositions into the market, including the world’s first Playstation certified smartphone.
Bert Nordberg, President & CEO, Sony Ericsson said, “Cathy and Steve have worked closely together on a number of highly successful operational marketing projects in recent years and bring excellent complementary skills to Sony Ericsson’s senior management team. As we move into the next stage of long term growth plans, they have a central role to play in delivering a brand experience that that is second to none in the smartphone sector and creating lasting relationships with consumers the world over”
Steve Walker steps up into his role having been with the joint venture since its establishment in 2001, holding a variety of positions including Head of Product Marketing and Head of Portfolio Planning. He will report directly to Sony Ericsson’s EVP and Head of Sales and Marketing Kristian Tear.
Steve said, “It has been extremely rewarding to play a key role in Sony Ericsson’s journey to becoming a leading player within smartphones. I am delighted to take over responsibility for marketing at a time when we have so many exciting new product experiences to communicate and share with passionate consumers around the world.”
Previously Head of Brand & Strategy at the company, Cathy Davies will take over from departing communications chief Aldo Liguori who is moving on after seven years at the company. Cathy will report into the President & CEO Bert Nordberg. Aldo will remain at Sony Ericsson until end October during which time he will manage the transition and operate as a communications advisor to the global team, while continuing to report to Bert Nordberg. Cathy will oversee the current PR team, including Head of External Communications and Analyst Relations, Holly Rossetti, who joined the company in January 2011 from Amdocs. Cathy joined Sony Ericsson in 2008 from Ford Motor Company where she held both local market and regional roles.
Cathy Davies said, “I’m delighted to be leading the Communications and PR team at a time when the company is moving into such an energising phase both as a business and from a communications perspective. I look forward to working with the team to build on the strong foundations already in place.

Sony Ericsson expands Xperia family

13 February 2011

Xperia™ pro combines intuitive and fast messaging with multimedia features from Sony
Xperia™ neo gives consumers a new way to experience the best of Android and the best of Sony multimedia

February 13, 2011, Barcelona, Spain – Sony Ericsson today unveils the Xperia™ neo and Xperia™ pro, the newest additions to the new generation of Xperia™ smartphones. Closely following the launch of the Xperia™ arc smartphone earlier this year, these latest smartphones also feature cutting edge technology from Sony and an exceptional multimedia experience on the latest version of the Android™ platform – Gingerbread.
As well as best-in-class imaging and display technology from Sony, the Xperia™ pro combines an optimized slide-out keyboard with smart functions to create a fast messaging experience. Featuring an ergonomically crafted keyboard, Sony Ericsson has focused on integrating the hardware with clever messaging functions for a perfect user experience. Xperia™ pro introduces the subtle but fast Type & Send functionality eliminating the need to open a dedicated app for each type of message, and Smart Keyboard that triggers predictive messaging actions automatically when the user slides out the keyboard.
Xperia™ pro is also the ideal business phone for Android fans coming complete with a set of professional functions such as syncing your email, calendar and contacts in a secure way and the pre-loaded Office Suite Pro lets consumers view and edit office documents directly on the phone.
Steve Walker, Head of Marketing, Sony Ericsson said, “We want to be a leader in Android and with Xperia™ neo and Xperia™ pro, we are now are offering excellent, innovative Android choices for consumers. These latest devices combine stunning design with state-of-the-art Sony technology and a new faster messaging experience on the Xperia™ pro, creating an entertaining smartphone experience.”
The best of Sony technology once again features in both Xperia™ pro and Xperia™ neo. The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience. Sony’s award-winning Exmor R™ for mobile sensor enables the capture of high quality, bright pictures and HD videos even in low light. All pictures and videos can be shared on an HD TV in your living room via the built in HDMI-connector.
Xperia™ neo builds on the stunning design language that Sony Ericsson has become known with a unique shape that not only looks good, but is ergonomically designed to fit perfectly in the user’s hand, especially when taking pictures.
Both smartphones will launch on the latest version of the Android™ platform providing access to Google Mobile Services and the myriad of applications available via the Android market. Xperia™ smartphones add best in class entertainment on top of smartphone fundamentals such as apps, maps, email and fast uncompromised access to the Web with Adobe® Flash® Player to create the most entertaining smartphone experience.
Sony Ericsson Xperia™ neo – Key features

Exmor R™. Great stills and videos even in low light
Reality display with Mobile BRAVIA® Engine
Built-in HDMI. Your stills and videos on HD TV
More than 100,000 apps on Android Market
Google™ services. At your service

The Sony Ericsson Xperia™ neo will be available in the following colours: Blue Gradient, Red and Silver.
Sony Ericsson Xperia™ pro – Key features

Touch phone with perfect slide-out keyboard and smart functions for fast messaging
Synch your email and edit office documents on the go
Sony Mobile BRAVIA® Engine and Exmor R™ for mobile
HDMI. Connect to an HD TV or a projector
Google™ services and more than 100,000 apps on Android Market™

The Sony Ericsson Xperia™ pro will be available in the following colours: Black, Red, Silver
Sony Ericsson Xperia™ neo will be available globally in selected markets from end Q1 and Sony Ericsson Xperia™ pro from end Q2.
For further information, images and videos visit www.sonyericsson.com/mwcnews
Sony Ericsson Xperia™ neo and Sony Ericsson Xperia™ pro at a glance

Xperia PLAY – PlayStation-quality gaming experience

13 February 2011

XperiaTM PLAY combines a PlayStation-quality gaming experience with the very latest Android smartphone technology.
Super fast graphics and dedicated game controls deliver the ultimate smartphone gaming experience from March 2011
Sony Computer Entertainment and leading game publishers provide top titles from launch –available to download from the AndroidTM Market.

February 13, 2011, Barcelona, Spain – Sony Ericsson today announced the game changing XperiaTM PLAY, the latest phone in its XperiaTM range of Android based smartphones.
XperiaTM PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer would want.
In portrait mode, the Android smartphone offers all the benefits that users have come to expect from Sony Ericsson’s existing range of XperiaTM smartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant 4” multi-touch screen and great social networking features.

However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide out game pad reveals a digital D pad, two analogue touch pads, two shoulder buttons and the four PlayStation icons: circle, cross, square and triangle. Qualcomm’s optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor deliver silky smooth 60fps play-back 3D mobile gaming and Web browsing with minimal power consumption so Xperia PLAY users can enjoy long hours of battery life and game time. Rikko Sakaguchi, Executive Vice President and Chief Creation Officer at Sony Ericsson commented: “Today is a very proud moment for Sony Ericsson as we bring something truly revolutionary to the market. Living up to our vision of Communication Entertainment, Xperia PLAY will forever change the way people think about smartphones and mobile gaming.
XperiaTM PLAY will run on Gingerbread (version 2.3), the latest version of Google’s AndroidTM platform. The XperiaTM PLAY will also be the first PlayStation Certified device. This means it will have access to PlayStation® game content provided through the PlayStation® Suite initiative, currently under development by Sony Computer Entertainment and due to launch later this calendar year.
Kazuo Hirai, President of Networked Products and Services Group at Sony Corporation said: “I am delighted to see Xperia PLAY as the first PlayStation Certified smartphone to hit the market. Xperia PLAY provides a unique consumer offering and is yet another example of great products and services coming to market that leverage Sony’s strong assets.”
Sony Ericsson has partnered with key publishers in the gaming industry to deliver a rich, vibrant ecosystem at launch and post launch with many leading new titles available via the AndroidTM Marketplace. Leading franchises coming to Xperia™ PLAY includes EA’s Need For Speed, Sims 3 and a world-first multiplayer version of FIFA 10 for mobile. GLU Mobile/Activision will be bringing Guitar Hero while Gameloft’s titles include Assassin’s Creed and Splinter Cell. Sony Ericsson is also partnering with Unity Technologies, using its award-winning development platform, to ensure a continuous flow of high quality 3D game titles.
Mr Sakaguchi continued: “The launch of Xperia PLAY could not have been possible without the close collaboration of both Google and Sony Computer Entertainment. The commitment of so many industry leading game publishers further demonstrates that Xperia PLAY will deliver on the long-held expectations from consumers the world over.”
XperiaTM PLAY and PlayStation Certified gaming are great examples of the kind of innovation that’s possible in the open Android ecosystem,” said Andy Rubin, Vice President of Engineering at Google.
A pre-loaded application will enable users to easily discover and download titles that have been optimised for game play on Xperia PLAY, access recently played games and see information about the games they have downloaded.
Sony Ericsson Xperia™ PLAY will be available globally in selected markets from March 2011

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